Why modern workwear matters and how companies can use it to their advantage.

Comfort is not a luxury, it's necessary for productivity.

In roofing and timber construction, workwear is as much a part of everyday work as tools and materials. It must protect, be comfortable, look professional and, above all, perform reliably every day. Yet in many companies, workwear is still treated like a traditional product: buy it, hand it out, replace it. But is this approach still the right one today?

More and more craft businesses are asking a different question: What if workwear was no longer an administrative burden, but a reliable solution?

Fit and choice: that's what counts!

This is a central issue for many teams: 'That doesn't fit me.' Standard solutions can rarely cover different body shapes, personal preferences and areas of application well. However, when employees are able to participate in the decision-making process, a different feeling arises: that the company takes their needs seriously.

This is precisely where our service-oriented solution comes in, enabling employees to select the appropriate attire for their job and requirements. Whether for outdoor work or indoor work. There is a wide selection of robust trousers, softshell items, rain jackets, shirts with UV protection, Bermuda shorts and much more. Give your team a say in the decision-making process — it makes all the difference. Workwear is then not simply 'assigned'; it suits the individual requirements of the wearers.

Team spirit is strengthened by a consistent look.

Professional workwear fulfils two tasks at once: it ensures a uniform, professional company image, while also providing protection and allowing for individuality. This is particularly important in skilled trades: customers can immediately see whether a team works in an organised and professional manner. Employees also want to feel comfortable and not look like they are 'dressed up'.

A well-designed collection with a variety of options offers the best of both worlds: a team look on the outside and comfort on the inside.

Growing demand: natural comfort

Today, many employees pay more attention to how clothing feels against their skin. This is especially important during long days or for those with sensitive skin. New to the CWS Workwear range is 'Industry Pure', which is made from sustainable cotton and is available in two versions: 65% cotton and 100% cotton. This line offers a combination of comfort, naturalness and durability. It is suitable for companies looking for robust yet comfortable workwear.

Key product benefits:

• Breathable for a comfortable body climate
• Gentle on the skin, ideal for those with sensitive skin
• Durable, hard-wearing and easy to care for

For employees who wear workwear for many hours at a time, material properties such as these are more than just 'nice to have' – they are a real 'feel good' factor.

In the competition for skilled workers, it is often the details that make the difference. Modern workwear sends a clear message that this is a professional workplace where people matter.

Modern workwear assists the recruitment process.

Modern workwear assists the recruitment process. First impressions, onboarding, appreciation, employer image and company loyalty in everyday life are all reinforced by it. It is particularly effective when companies establish a long-term solution that offers choice and reliable availability of suitable equipment.

Workwear is a lever with a big impact. It is part of everyday work culture. Investing in comfort, fit and service is a direct investment in satisfaction. CWS Workwear offers modern workwear solutions that help companies combine professional standards with employee appreciation.

Interested?

Learn more about modern workwear service solutions online or meet us in person at DACH+HOLZ. We will be happy to show you how workwear can truly simplify everyday work.

👉 Learn more: www.cws.com/workwear
👉 Meet us in person: Hall 9 / Booth 104